There are several internet stores that sell natural soft dog treats. You can also make these treats yourself, and it is not difficult. Here are a couple of recipes to start with.

Soft Doggie Cookies
3 (2 1/2 oz each) jars of baby food– chicken or beef.
1/4 cup dry milk powder.
1/4 cup wheat germ or cream of wheat.

Combine all ingredients in a large bowl and mix well. Roll into small balls and placed on a well greased cookie sheet. Flatten balls slightly with a fork. Bake in a 350 degree preheated oven for 15 minutes or until brown. Cool an a wire rack. Refrigerate to keep fresh or freeze. These treats are wonderful for older dogs with teeth problems.

Snickerpoodles
    1/2 cup vegetable oil
    1/2 cup shortening
    1 cup honey
    2 eggs
    3 ¾ cups white flour
    2 teaspoons cream of tartar
    1 teaspoon baking soda
    ½ cup cornmeal
    2 teaspoons cinnamon

Mix shortening, vegetable oil, and honey with eggs, beat well. Add flour, soda, and cream of tartar. Knead the dough until well mixed. Shape dough by rounded teaspoons into balls. Mix the cornmeal and cinnamon together in a separate bowl and roll the balls in this mixture. Place balls 2 inches apart on a greased cookie sheet. Press the balls down with a fork. Bake for 8-10 minutes at 400 degrees. Cool on a rack and store in an airtight container.

Wholesome Pet Products, has a better idea when it comes to getting your dog to take their medicine. They make a natural soft dog treat designed to hide the medication in. The dog eats the treat and the pill. The flavors of these natural, soft, dog treats are, Chicken liver and Potato. These treats are non greasy and will last a good long time as long as they are stored right.

Paws To Go has quite a few natural,soft, dog treats. Soft dog treats are essential for older dogs as they are less able to chew harder treats. Of course, puppies will love them too.